Through the Goldman Sachs Value Accelerator, I partnered with SEPRO Scientific — a U.S. leader in aquatic and environmental solutions — to redefine a brand that reflects both its scientific depth and its accessibility.

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Working closely with internal teams, we developed a comprehensive brand strategy to clarify positioning, unify voice, and modernize the visual identity across all touchpoints. At the core of the work is a dynamic branding system that distinguishes SEPRO’s dual business areas while uniting them under one cohesive identity — balancing clarity, credibility, and long-term impact.

Art Direction + Design: Anna Barnaby

Copy +Strategy: Anna Drabik