Formerly known as MIH, Naturion is a leading U.S. ecological mitigation company dedicated to conserving natural habitats and restoring biodiversity in balance with human development. Following a series of nationwide acquisitions, the company needed a new name, a unifying direction, and a cohesive brand identity to align its teams and communicate its mission clearly.

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In collaboration with a copywriter and strategist, I helped bring the Naturion brand to life — crafting a visual and verbal system that reflects its purpose with sensitivity and simplicity. The work encompassed brand naming, logo and identity suite, visual language, color and typography systems, graphic devices and patterns, brand guidelines, merchandise, and an OOH campaign exploration.

Art Direction + Design: Anna Barnaby

Copy +Strategy: Anna Drabik