Halo was a U.S.-based mobility startup providing a safe, driverless EV rental service through a mobile app. Its mission is to accelerate electric vehicle adoption and reduce congestion and emissions by seamlessly linking public transit with on-demand, autonomous cars.

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Working closely with founder Anand and the engineering team, I helped shape the brand’s customer-facing narrative and visual identity. Despite a groundbreaking product, Halo lacked a cohesive brand presence — from website and app design to vehicle livery, content, and social media. Our goal was to translate advanced AI and autonomous technology into an experience that feels human, reliable, and approachable, while reflecting the intelligence and agility of the team behind it. The result: a brand that builds confidence in innovation and brings driverless mobility one step closer to everyday life.

Art Direction + Design: Anna Barnaby