Greenswapp is an Amsterdam-based sustainability startup empowering businesses, supermarkets, and consumers to understand and reduce the environmental impact of food. Through a smart API integration, the platform calculates carbon emissions at product or recipe level, offers lower-impact alternatives, and provides verified offset options to help users reach net-zero goals.

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I joined the team at the end of 2020 to help define and direct the brand’s visual identity and user experience. My work included shaping the brand look and feel and leading the design of the app’s dashboard — balancing clarity, credibility, and usability. The result is a cohesive, intuitive, and future-focused design system that translates complex environmental data into actionable, everyday insight.

Art Direction + Design: Anna Barnaby

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