Fame and Partners was a Los Angeles–based fashion-tech startup pioneering customisable, made-to-order fashion — an innovative approach designed to reduce waste and rethink the traditional fashion production model.

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Over four years as the brand’s Art Director, I helped shape and evolve its aesthetic to reflect the true nature of the business — balancing innovation, sustainability, and style. My role focused on translating the brand’s story and values into a visual language that resonated with both existing customers and new audiences.

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Working closely with production, I developed a strategic content direction and assembled a talented team of photographers, stylists, hair and makeup artists, and post-production specialists to bring this vision to life. Beyond campaign creation, I oversaw the execution of the brand across all touchpoints — including website, social media, wholesale materials, and events — ensuring a cohesive and compelling brand experience from concept to customer.

Graphic Designer + Art Director: Anna Barnaby

Photographer: Various