A pioneer in the clean beauty movement, Beautycounter (now Counter) has long led the industry in creating high-performing, safer skincare and cosmetics while championing stronger beauty regulations at the policy level. Based in Los Angeles, the brand sets the standard for transparency and sustainability in beauty.

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Over six years, I partnered with Beautycounter as a freelance Art Director and Designer, contributing to countless campaign photoshoots and the design of supporting creative across digital and print. My work spanned everything from art direction and image development to the design of emails, web assets, event collateral, and retail materials — helping to visually shape the brand’s evolution and reinforce its position as a leader in clean, conscious beauty.

Graphic Designer +Art Director: Anna Barnaby

Photographers: Various