As the parent company of Altrient and two sister wellness brands, Abundance + Health needed a refreshed identity and digital presence to unify its portfolio under one cohesive, premium experience. I led a brand uplift and simplification, overseeing the design of a new Shopify website that brings all brands together through an elevated, intuitive user journey. I art directed both lifestyle and studio shoots to generate new photo and video content, and developed an accompanying OOH and DOOH campaign for launch. Despite a tight timeline and budget, the project delivered a clear, modern brand system and a measurable uplift in engagement and visibility.

Art Direction + Design: Anna Barnaby

‍